Your Website: A Guided Tour

Turning Visitors into Customers

You work hard to drive traffic to your website. So, once you get visitors there, make sure they find content that engages, informs, and inspires them to take action and use your product or service. Our video-driven guided tours visually explain exactly where your visitor can find the information that is relevant to them, leaving nothing to chance or assumptions. In addition to making your website easy to understand and navigate, a targeted video tour can raise awareness and steer visitors to the parts of your site you particularly want to highlight. We’ll help you create a visual site map that may be as simple as a single introductory video or as in-depth as a series of individual product-specific videos that engage, educate, and activate your audience—converting them from passive visitors to active customers.

Sample Guided Tour

Choice Literacy Guided Tour

 

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FAQs — Your Website: A Guided Tour

Q: What’s the goal of a guided website tour?
A: Ultimately, the goal is to turn more of the visitors to your website into active customers.
Q: Why should I consider a guided website tour?
A: We all spend a great deal of time, money and effort driving visitors to our websites but we often overlook what happens once the visitors arrive. Our guided website tours make your website easy to navigate and show visitors how to find exactly what they’re looking for – eliminating any confusion or frustration. It creates a positive visitor experience which increases the likelihood that your visitor will become an active customer.
Q: Can I have more than a single video?
A: We can produce as many videos as you need from a single introductory video to a series of product-specific videos.
Q: Can you script and storyboard my tour?
A: Absolutely. We can work with you to develop your script and storyboard. Once we understand your goals and the areas of your website that you want to focus on, we can draft a script and develop a storyboard for review. These will be fine tuned until they’re perfect.
Q: Can I write my own script and provide a storyboard?
A: No problem. You can provide the script and storyboard. Our team will review and discuss them with you to ensure we fully understand your vision for the guided tour.
Q: Can you provide a host for my tour?
A: If you need an actor/actress to host your tour we can provide one for you.
Q: Where can we shoot the video for my tour?
A: We can shoot the video at your location, in our studio or at a location of your choice.
Q: How do you supply my guided tour video?
A: We will supply your guided tour video in whatever format you require for your website. We'll also archive a copy of the video.

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